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The magical half-second

Adrian Collins, Managing Director of Ziggurat Brands, outlines the three simple steps to make the leap from 'brand ignorance to brand advocacy'. FOR most new...

Shelf-ready packaging: exactly how in control are you?

SMURFIT Kappa has highlighted a significant opportunity currently being missed by brands competing for shopper attention in European supermarkets. The white-paper report, ‘Marketing on the...

Loma offer advice against BRC Global Standard for food safety

LOMA SYSTEMS, official partner of the BRC Global Standards organisation, is offering advice and expertise to support companies reviewing their inspection equipment following the...

Q & A with Craig-Alexander Wilson

Craig-Alexander Wilson, Head of Strategic Development at Fake Bake Beauty at Home and Beauty Editor at The Sunday Mail will be speaking at the...
Decision paralysis: without structured packaging, consumers can be confronted by an undefined mass of images and colours.

Vessel for innovation

Graphics and artwork are important components in the packaging mix but, as Stergios Bititsios explains, structural design must also be considered. BRANDS and products need...

Biggest FIR hurdles to food and drink industry revealed

A survey of food and drink businesses by leading industry law firm, Roythornes, has revealed the biggest challenges for the sector when it comes...
Bottles

Message in a bottle

Glass remains a firm favourite with the majority of European consumers argues Lynne Sidebottom. A RECENT European Packaging Survey by TNS Global Market Research showed...
Packaging Scotland
From traditional booming industries like whisky and food to the burgeoning craft spirits sector, Scotland has always been a strong and diverse market in its own right. As such, it cannot be treated simply as a region. A growing number of businesses are attempting to expand their presence north of the border and increase market share and visibility. As the only packaging magazine published in Scotland, Packaging Scotland is uniquely placed to cover the Scottish market and the many people and businesses operating within it.
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