Sprite launches new packaging aimed at 18-29-year-olds
A 'bold' new visual identity has been unveiled across the Sprite range in a bid to target adults aged 18-29.
Coca-Cola Europacific Partners (CCEP) said...
Reduced alcohol trend ‘driving new levels of innovation’ across soft drinks market
NEW research has highlighted the growth and innovation currently taking place within the soft drinks market
Can Makers, the trade body representing drinks can manufacturers...
Retailer opts for functional barrier paper solution
RETAILER Iceland is replacing its previous packaging with Mondi’s functional barrier paper across a number of its ranges.
The first newly packaged product to hit the...
AR packs help Scots to enjoy ‘virtual’ Burns supper during lockdown
SCOTS can enjoy a 'virtual' Burns supper this year thanks to a new augmented reality (AR) pack which beams a kilted host reciting the ‘Address...
PepsiCo to eliminate virgin plastic from Pepsi brand bottles
PEPSICO has committed to eliminating all virgin plastic from its Pepsi brand beverage bottles sold in Britain and eight other countries by 2022.
The firm...
On-pack QR codes help bring brands to life for consumers
POLYTAG, a developer of unique QR codes, has agreed a partnership with kombucha manufacturer Conway Kombucha, producers of Blighty Booch, that has been tipped...
New Lucozade bottles unveiled following £6.3m investment
SUNTORY Beverage & Food GB&I (SBF GB&I) has invested £6.3 million in a major packaging redesign for Lucozade Energy bottles
The bottles will now feature a...
Frank Dale eliminates black plastic from food packaging
FRANK Dale, the frozen baked goods brand for chefs which specialises in buffet food for special occasions, owned by food manufacturer Finedale Foods, has...
New O-I solution looks to take customised and recyclable glass bottles to new heights
O-I has announced it has become the first glass manufacturer to produce decorated glass bottles using variable data printing.
O-I : EXPRESSIONS SIGNATURE is said...
Stand out success
Ana Neale, marketing director at Ball Corporation, explains how to get your products noticed on the shelf against competitors
The individualisation trend in the beverage...
