TO mark UK Coffee Week (Oct 19-25), outlets are being encouraged to buy a cup made from recycled paper to help support coffee growing communities.
Frugalpac, who make the Frugal Cup and recently launched the Frugal Bottle – a paper wine and spirits bottle – has teamed up with water charity Project Waterfall to raise money and awareness by offering a Project Waterfall cup.
Frugalpac said 785 million people around the world don’t have access to clean water, with most living in isolated, rural areas – the same areas growing coffee.
For every box of Project Waterfall Frugal Cups purchased, £5 goes toward work to bring clean drinking water and sanitation to coffee growing communities in Nicaragua, Tanzania, Rwanda, Vietnam, Uganda, Kenya and Ethiopia.
The Project Waterfall Frugal Cup is available in a specially curated blue charity design, which is customisable with a stamp. It is available in 8oz, 12oz and 16oz sizes.
The Frugal Cup is described as the world’s only recyclable coffee cup made from 96% recycled paper.
Rebecca Hodgson, programme manager at the Allegra Foundation charity which runs Project Waterfall, said, “This UK Coffee Week, we’re asking all coffee shops across the country to buy our special Project Waterfall Cup. For every box of Project Waterfall Frugal Cups purchased, £5 goes towards our work to bring clean drinking water and sanitation to coffee growing communities. By ordering just five boxes, you could change one person’s life for good.
“Since 2011, Project Waterfall has helped raise more than a £1m to help change the lives of more than 50,000 people and we’re looking to raise a further £1m by the end of 2021 so we can help even more. We’re really pleased to continue our partnership with Frugalpac as it helps us get our message out to coffee shops and consumers across the country and makes a real difference to our projects in places like Jabi Tehnan.”
Paul McReynolds, head of sales and marketing at Frugalpac, added, “When we buy our morning coffee, many of us will have no idea that some of the beans are harvested by people in communities that may not have access to clean water, sanitation or education. So, we’re proud to be helping Project Waterfall with their transformative campaign to help those who provide us with our daily caffeine fix.
“Our Project Waterfall Frugal Cup is made of recycled paper so people can choose the most sustainable and environmentally friendly paper cup, whilst also making a difference to the people who provide the coffee it holds. With a donation of 1p for every Project Waterfall Frugal Cup going directly to this cause, we’re encouraging coffee shops and tea rooms to be kinder to our planet and the coffee communities who need our support.”
