A new range of eco-friendly easy to pour, 1.5 to 3 litre pouches from Smurfit Kappa is continuing to grow in the wine market. Debuting at London’s International Wine Fair, Kevin Heath, sales director, Smurfit Kappa Bag in Box, for Ireland and the UK said: “This new 1.5 litre Pouch-Up is already in use at leading UK wine packers, Broadland Wineries, who have taken delivery of a semi-auto filler at their Cawston, Norfolk wine filling facility. We believe Pouch-Up is the shape of things to come, transforming the look of the wine shelves and aisles, delivering a lighter take anywhere pack with an 80% lower carbon footprint than glass packaging and which is already well established with leading retailers, including ASDA, who are launching four own label wine pouches priced at £9.” Pouch-Up is a lighter alternative to glass with exceptional shelf stand-out, and a unique shape and finish designed to capitalise on retailers’ prediction of strong sales increase of wines in cans and pouches.
