THE Singleton has unveiled a new packaging design across its core range in a bid to give the whisky brand a more distinctive, contemporary look.Â
The new design is rolling out globally from July 2026 across The Singleton of Dufftown and The Singleton of Glendullan ranges.Â
Deeper colours, flowing textures and more expressive backgrounds aim to give the range greater impact. The iconic salmon marque has been elevated, becoming a more distinctive feature across the range. It appears alongside a deeper teal colour palette, metallic inks and tactile finishes, all designed to evoke The Singleton’s craft and quality.Â
The brand explained that more expressive tasting notes highlight the time, patience and craft behind each expression and the  signature of malt master, Dr Craig Wilson, appears across the range as a mark of the expertise that goes into every bottle.Â
The refreshed design has also been created to make the range easier to explore. Distinctive labels and clearly defined visual cues help shoppers understand the different flavours of the expressions, while ‘refreshed and more evocative’ tasting notes capture the flavours of each whisky.Â
In addition to the design updates, The Singleton has invested in reducing the carbon footprint of its packaging, delivering carbon savings per case compared with the previous packaging.Â
James O’Connor, global head of The Singleton, said, “We wanted the packaging to feel as considered as the whisky inside. The Singleton’s slow batch distillation takes time and craft, and the new design reflects that. It’s a deeper take on our iconic teal, richer in detail and more premium in feel, while staying completely true to who we are.Â
“It’s a significant step forward for the brand, reflecting The Singleton’s position as a leading single malt around the world, while incorporating packaging changes that support our ongoing efforts to reduce the impact and carbon footprint of our packaging.”Â
