THE Singleton has unveiled a new packaging design across its core range – in a bid to give the whisky brand a more distinctive, contemporary look.
Rolling out globally from July 2026 across The Singleton of Dufftown and The Singleton of Glendullan
ranges, the new design is a confident step forward for one of the Scotch whisky.
Deeper colours, flowing textures and more expressive backgrounds give the range greater impact,
while keeping the warmth that has always made The Singleton feel inviting, the brand explained. The iconic salmon
marque has been elevated, becoming a more distinctive feature across the range. It appears alongside
a deeper teal colour palette, metallic inks and tactile finishes, all designed to evoke The Singleton’s
craft and quality.
The brand continued by explaining the Singleton’s unique Slow Batch Distillation process, fermenting and distilling the spirit more slowly than most other Single Malt whiskies, takes centre stage in the refreshed design. More
expressive tasting notes highlight the time, patience and craft behind each expression and the
signature of malt master, Dr Craig Wilson, appears across the range as a mark of the expertise that
goes into every bottle.
The refreshed design has also been created to make the range easier to explore. Distinctive labels
and clearly defined visual cues help shoppers understand the different flavours of the expressions,
while refreshed and more evocative tasting notes capture the rich flavours of each whisky, with
premium design touches supporting discovery and trade up across the portfolio.
In addition to the design updates, The Singleton has invested in reducing the carbon footprint of its
packaging, delivering carbon savings per case compared with the previous packaging.
James O’Connor, global head of The Singleton, said, “We wanted the packaging to feel as
considered as the whisky inside. The Singleton’s Slow Batch Distillation takes time and craft, and the new
design reflects that. It’s a deeper take on our iconic teal, richer in detail and more premium in feel, while
staying completely true to who we are.
“It’s a significant step forward for the brand, reflecting The Singleton’s position as a leading Single Malt
around the world, while incorporating packaging changes that support our ongoing efforts to reduce the
impact and carbon footprint of our packaging.”
