AVERY Dennison has revealed that its AD CleanFlake RFID tags have officially secured RecyClass Technology Approval in Europe.
Building on the portfolio’s existing Association of Plastic Recyclers (APR) Design Recognition in North America, Avery Dennison said it is now the first manufacturer to offer an RFID solution recognised by both major regional bodies for compatibility with mechanical PET recycling streams.
The AD CleanFlake RFID solution is built on Avery Dennison’s proprietary CleanFlake adhesive technology paired with a patent-pending RFID inlay and label construction. The firn explained this combination ensures RFID tags are separated cleanly from rigid PET during the mechanical recycling process. This avoids adhesive and metal contamination, leaving the PET flakes suitable for reuse without sacrificing the operational benefits that RFID delivers.
Pascale Wautelet, VP, global R&D and sustainability, Avery Dennison Materials Group, said, “When APR recognised the AD CleanFlake RFID products, it validated that RFID and PET recyclability no longer have to be in conflict. We’re proud that RecyClass Technology Approval validates our RFID tag compatibility with the European PET bottles recycling stream. Brands operating across North America and Europe now have a single, approved solution that works within both recycling infrastructures, without compromise.”
Paolo Glerean, chairman, RecyClass, added, “The core purpose of RecyClass Technology Approval is to advance and recognise circular packaging technologies through science-based testing methodologies that evaluate recyclability. Given the stringent criteria applied, combined with Avery Dennison’s clear commitment to advancing circularity on a global scale, this approval serves as a testament that recyclable solutions are readily available on the market and jointly we can work towards achieving the upcoming legislative targets.”
