FALCONER Print & Packaging has produced ‘premium’ cartons to help professional makeup artist Cassie Lomas bring her vision for new beauty brand CASSIE to life.
The cartons are described as combining ‘natural warmth, subtle texture and distinctive finishing details’.
During almost 30 years in the beauty industry, Cassie has worked with names including Lady Gaga and Twiggy. The CASSIE brand is designed for women who want to achieve a polished look without an extensive beauty routine.
Falconer currently produces two compact carton formats for the brand’s I AM ENOUGH face makeup and WE ARE ONE colour wand, with a third pack now in development.
Manufactured in small production runs, the cartons use Incada Excel board with the uncoated side facing outwards to create the ‘tactile, understated’ appearance central to the CASSIE identity. A light cream flood coat absorbs into the board, while black print, matt varnish, a fluted emboss, and clear foil aim to ensure the branding stands out without overpowering the pack’s natural finish.
Cassie Lomas said, “I created CASSIE to make beauty feel simpler. Everything is easy to use, multi-tasking and designed to help women feel like the best version of themselves, without makeup taking up too much time or headspace. As a new brand, it was important to find a packaging company we could trust and communicate easily with, and I loved the fact that Falconer is local. The team guided us through the process, made the many decisions involved feel much easier and worked efficiently to help us meet some very tight deadlines.
“We’re so happy with the finished packaging. It feels beautiful and premium but still has the warmth and personality of CASSIE. Packaging is the first physical experience many customers have of the brand, so I wanted opening an order to feel really special. We’ve received such lovely feedback from customers, which has been wonderful.”
Colin Pow, sales and marketing director at Falconer Print & Packaging, added, “Cassie had a clear vision for how the cartons should look and feel. Incada Excel provided the tactile quality she wanted and helped us achieve the soft, earthy cream tone that was central to the brief. The branding needed to stand out without overwhelming the understated appearance of the carton.
“Combining a fluted emboss with clear foil allowed us to highlight the CASSIE name in a subtle but distinctive way that contrasts beautifully with the uncoated stock. It has been particularly rewarding to support the brand from the beginning and help translate Cassie’s vision into a finished pack.”
