SELECTED packets of Walkers, Doritos, and Wotsits are to feature QR codes giving shoppers the chance to win instant prizes in celebration of the FIFA World Cup 2026.
Football legends such as Lionel Messi, Thierry Henry, and David Beckham will feature on packs of Walkers’ core 150g sharing range as well as TV adverts, which PepsiCo said is together designed to support higher basket spends and overall sales.
To further celebrate the partnership, a line-up of new, globally inspired flavours is launching across Walkers, Doritos, and Wotsits. The range includes three new, limited-edition Walkers flavours, Walkers English Bangers & Mash, Walkers Wavy Spanish Queso, and Walkers MAX Portuguese Chorizo & Onion. A new Doritos flavour – Mexican Beef Taco – will also be unveiled, which will remain as a permanent addition to the Doritos range following the tournament. Wotsits Golden Balls will launch a limited-edition, Smokin’ Cheese flavour snack in a fun, golden football shape to celebrate the tournament.
Rob Pothier, portfolio marketing director at Walkers, commented, “With crisps a classic choice when watching sport, the FIFA World Cup 2026™ is a key calendar moment for retailers to drive category growth. The activity across our core range, supported by a standout on-pack activation, aims to support retailers in achieving exactly that.
“What’s more, Walkers’ new limited-edition flavours, which capture the essence of the tournament with their global inspiration, will give shoppers more matchday choice and help retailers tap into football fever this summer. Football is a team game and by including Doritos Mexican Beef Taco and Wotsits Golden Balls, we’re bringing even more excitement to snacks fixtures for retailers, and big football fixtures for fans.”
