PACKAGING consultancy Aura Global has announced the appointment of Keith Williams as director of software engineering in a bid to strengthen its technology and AI offering.
His focus will include the continued development of e-halo, the company’s proprietary packaging sustainability platform for capturing, interpreting and transmitting real-time data, and e-flow, its end-to-end packaging process software for managing creative packaging design and artwork.
Keith has a background in building and scaling software solutions, including AI-driven procurement and analytics platforms. He joins from Rosslyn and previously worked with Aura for seven years until 2018.
Rob Quigley, technology director at Aura Global, said, “Technology is central to Aura Global’s growth strategy. Our clients are facing increasing pressure from regulation, data complexity and the need to move faster, so our platforms have to keep evolving to give them greater visibility, control and confidence.
“Keith brings exactly the kind of engineering leadership and scaling experience we need as we continue to strengthen our internal capability and reduce operational complexity. He will help us introduce practical AI-enabled tools that deliver measurable value for clients.”
Keith Williams added, “Aura Global has a distinctive combination of packaging expertise, data and technology. There is a real opportunity to keep building software that makes that expertise easier to access, faster to deploy, and more scalable for global retailers and brands. Returning to a team I know well, at such an exciting point in its growth, is a genuine privilege.”
Aura Global is also investing in a larger studio in Bengaluru, India, doubling its operational space. The facility has been purpose-built to support the firm’s long-term growth strategy and strengthen its position as a global delivery hub.
Greg Lawson, MD at Aura Global, said, “Over the last three years, our India operation has evolved into a multi-disciplinary center of excellence that combines creative, technical, and production expertise to support retailers and brands throughout the packaging and brand lifecycle. The continued growth of these teams, supported by the new capacity, positions the India team to play an even greater role, alongside our UK. and US studios, in supporting future business growth for our packaging clients globally.”
