This article contains paid-for content created in collaboration with Macsa ID.
The term ‘Green Supply Chain Management’ (GSCM) refers to the concept of integrating sustainable environmental processes, such as purchasing, production, materials handling, distribution and logistics, into conventional supply chains.
It is now widely recognized that achieving highly responsive and sustainable supply chain performance is the key to securing competitive advantage, as well as customer loyalty and long-term business success.
Global organisations are acutely aware of this but implementing green supply chain management is no simple task. Traditionally, supply chain management has been about cost and quality. Growing concern for the environment has forced a rethink!
The goal of green supply chain management is to reduce environmental impact incurred at every stage of product creation. In short, sustainability must be a key consideration at all stages of a product’s life, from its design, to its eventual recycling.
The challenge with conventional print solutions
Conventional print methods struggle to offer brands the agile solutions they need to effectively meet the demands of green supply chain management. To be cost effective for the brand and manufacturer, production processes are typically geared for mass production and require high volume, minimum orders of identical boxes, labels or retail displays.
Benefits of using laser coding systems
The adoption of digital printing and marking technology in the packaging industry has prompted increasing demand for Macsa ID’s sustainable laser marking systems.
In line with green supply chain management, Macsa’s packaging laser units do not require consumables, which reduces waste disposal and costly and time-consuming start-ups and shut-downs. It also ensures an environmentally friendly work ambience for staff by removing fumes, inks, solvents or chemicals.
The company’s latest laser machines offer superior power consumption during the execution of the image process – ensuring excellent print quality and speed with less energy.
Lasers are widely used by the packaging industry to apply small character codes (lot codes, batch numbers, dates, etc.) and other alphanumeric information on to a range of packaging materials, including cardboard, glass, PET and polystyrene. The mark is completely permanent because it is engraved into the product or substrate surface.
