MONDI has developed a new packaging concept for the water heater range of Stiebel Eltron that has reportedly reduced the number of different corrugated board grades by more than 75%.
The solution is said to simplify the packaging system and enable flexibility for different market requirements through digital printing.
Mondi explained that managing a wide range of packaging designs and materials can increase complexity across procurement, production and logistics. With 150 packaging variants in use, Stiebel Eltron sought to refine its packaging portfolio as part of a broader redesign. This included converting four-colour printed designs to a modern design using white digital printing on brown corrugated board, creating a consistent look across the product range.
After analysing the existing corrugated packaging solutions, Mondi grouped them according to product weight and transport requirements. This, the firm added, enabled the identification of the most suitable brown corrugated board grade for each product group, creating a more structured portfolio.
White digital printing supports the harmonised packaging concept, enabling multiple designs and print volumes to be produced on the same material base without additional set-up. Combining different variants within a single production run reduces changeover times and costs and helps avoid overproduction. The colour white ensures ‘precise’ reproduction of fine details on brown corrugated board, including small text as well as QR and barcodes.
Adam Fros, head of product development building services at Stiebel Eltron, said, “By supporting us through every phase of the packaging redesign, Mondi delivered a holistic concept that helped us reduce complexity and improve efficiency through an optimised packaging approach. At the same time, white digital printing gives us the flexibility to adapt designs quickly, providing a scalable basis for future product launches.”
