Paperboard specialist helps iconic chocolate manufacturer secure PEFC certification

BELGIAN chocolate maker Guylian has turned to Metsä Board for help in defining the steps required to be able to display PEFC forest management certification on its chocolate boxes.

Guylian’s seashell and seahorse-shaped Belgian chocolates are a familiar sight around the world. The company manufactures up to 75 tonnes of chocolate every day, all packed into bright, white boxes.

The company has a commitment to sustainability and has supported the Project Seahorse marine conservation project for over two decades.

“Metsa Board supplies the converter serving Guylian with quality paperboards; Guylian contacted us to find out about the forest certification process and how to get started,” explained Tom Symons, sales manager Benelux at Metsä Board. “Guylian is constantly looking for ways to make its business and products more sustainable, and its packaging materials are an important part.

“We worked closely with the company to help them understand the requirements of FSC and PEFC certification and what they needed to do to be able to display a certification logo on their boxes.”

Metsä’s team of sustainability experts put together a package of information for Guylian.

“Once Guylian had opted to pursue PEFC certification, we helped them liaise with PEFC Belgium. We also held a number of sessions to go through questions, concerns and next steps,” Tom added. “We have an excellent relationship with the Guylian organisation and are very pleased to have been able to help them achieve their goal. The PEFC logo has been proudly displayed on all their chocolate boxes since April 2020.”