JAMES Cropper has announced the launch of the Paper Portal, a new paper sampling and specification experience housed within a presentation case that showcases the breadth of the firm’s paper portfolio, colour expertise, manufacturing capabilities and creative partnerships.
Created as a single destination for material discovery, the Paper Portal allows designers, printers and brands to explore James Cropper papers, from stock-supported ranges and established colours to specialist capabilities and bespoke developments.
Colours can be compared side by side, surfaces experienced and finishes examined, creating a physical starting point for both specification and inspiration.
The experience begins with the Portal itself. Its shape mirrors the outline of the James Cropper emblem. Manufactured by Showcase Creative, the outer case is available in three Vanguard colourways and features embossing and Foilco foil finishes.
Inside, five folders guide users through the company’s offering. Black & White, Colours, Capabilities and Bespoke sit alongside a dedicated Collaboration folder, featuring either James Cropper’s exclusive Coloursource partnership with Winter & Company or a collection created with Foilco.
The Portal also brings together resources including the Sometimes It Is Black & White myth-busting sheets and original Freedoms of Expression work.
Jordan Scott, head of marketing at James Cropper, said, “For all the advances in digital design, there are some decisions that simply cannot be made on a screen. You need to hold paper, compare colours, see how a surface responds to light and understand how it feels before you can really appreciate what it could bring to an idea.
“The Paper Portal puts those possibilities in one place. You might open it looking for a particular colour or paper and find exactly what you need, but you might equally discover a capability, finish or collaboration that takes the original idea somewhere completely different. That is what we want the Portal to be: a starting point for creativity. Browse it, compare materials and specify something that already exists, or use what you discover to begin a conversation with us about creating something entirely your own.”
The Paper Portal is available on request.
