ASDA has announced it is to reduce plastic packaging by up to 50% across its chicken range, following a successful trial period.
The move will see the chicken packaged in new pouches instead of plastic trays, with the supermarket anticipating 450 tonnes of plastic to be saved a year as a result.
It added that the new pouches don’t just bring sustainability benefits, but also support hygienic preparation of meals – with customers able to pour the chicken from pack straight into the pan.
Lisa Barratt, Asda’s poultry buying manger, commented, “The change in poultry packaging marks the next step in our commitment to use less and recycle more, something which we are very passionate about delivering for our customers and colleagues. The move means customers don’t have to prioritise plastic reduction over grocery decision making, ensuring the nation can continue purchasing quality poultry at the same price.”