Mondelēz International has completed the replacement of rigid PET plastic trays with FSC-certified paper trays across its flagship European cookies range.
The transition spans more than 115 products across eight brands – LU, Milka, Granola, Cadbury, Marabou, Chips Ahoy!, Lacta and Freia – reaching consumers in over 25 markets in Europe, including the UK and Ireland.
The firm described the move as the largest single packaging sustainability initiative ever undertaken in the company’s European bakery category. It is expected to remove around 2,200 tons of virgin plastic per year.
The transition builds on work already underway. In the UK, Mondelēz International has been evolving the packaging of some of its most iconic products into paper. This included a trial of Cadbury Heroes in paper tubs in 2025, and introducing paper outer packaging for Cadbury Animals and Mini Fingers Biscuits Multipacks.
“This is a transformation we are proud to have engineered from the ground up,” said Olivier Kintzig, biscuits packaging director, Europe – Mondelēz International. “Replacing rigid plastic with paper across 115 products, eight brands and 25 European markets in a matter of months required rethinking every layer of our packaging – from tray design to logistics.”
Joanna Dias, UK&I sustainability lead, added, “Introducing paper trays to over 115 cookie products is a major milestone for Mondelez International and our global packaging sustainability progress. In the UK&I, we’ve delivered a variety of recent sustainable packaging innovation for products such as Cadbury Heroes, Cadbury Mini Eggs, and Cadbury Dairy Milk, and the introduction of paper trays for our cookies is further success on our journey towards bringing consumers products they love in more sustainable packaging.”
