JUST EAT and Notpla have partnered to launch what they say is the world’s first seaweed-lined box for the takeaway sector.
The online food order and delivery service will test Notpla’s seaweed-lined box across various restaurant partners, before assessing the feasibility in introducing it across their restaurant partners.
Lined with seaweed, the cardboard container is made from tree and grass pulp with no synthetic additives. Just Eat added that it is water-resistant and greaseproof.
This isn’t the first time the two firms have partnered. Just Eat is currently trialling Notpla’s seaweed-based sauce sachets. The takeaway firm said that it has stopped 46,000 plastic sachets from entering customer homes.
Andrew Kenny, Just Eat UK managing director, said, “At Just Eat, we are committed to using our scale and influence to drive a more sustainable future for the food delivery industry. From removing single use plastics to pioneering the use of seaweed sauce sachets, we’ve already taken a number of positive steps to encourage more environmentally-friendly behaviour among our restaurant partners.
“Over half a billion plastic boxes are used across the takeaway industry every year and we know that eventually, they end up in landfill. This is why, we’ve been working closely with Notpla to create an innovative alternative that is recyclable, home-compostable and which degrades in a matter of weeks. We’re delighted to bring this new takeaway box to trial and look forward to assessing the results with the aim to roll these boxes out across the UK and our other markets, so that customers across the globe can enjoy their favourite takeaways more sustainably.”
Pierre Paslier, co-CEO of Notpla added, “Cardboard takeaway boxes either contain synthetic additives or are lined with plastic. With this box, we are offering a real plastic-free, naturally biodegradable option for the takeaway market. Just Eat is a great driver for more sustainable packaging and we’re really excited to help them shake up the industry.”
