Label waste used to create innovative trade show booth

AVERY Dennison has put theory into practice at the Labelexpo show with a booth made in part from recycled label waste.

The label-maker has described the booth as a “fun and visible” way to showcase innovation and opportunities as well as highlight the issue of label waste.

Renae Kezar, Avery Dennison’s global senior director of sustainability said, “The reliance on liners in the pressure-sensitive industry, and the related waste, is an issue we are keen to address. One of our 2025 sustainability goals involves a commitment to help our customers reduce the waste from our products. Another goal calls for us to create more products that have positive environmental impacts.

“Building our exhibition booth out of label waste is a real opportunity to learn more about creating uses for our waste material, as well as a chance to educate our customers and employees about how we can all become more adaptive and responsible.”

Around half the materials in the booth were made from label waste collected from Avery Dennison customers. The material was recycled, reprocessed and combined with other recycled cellulosic materials into a product called ECOR by Noble Environmental Technologies. Noble converted the collected waste into panels that were then used to help create meeting rooms, storage areas, technical areas, floors, walls and an activation zone.

“This ECOR material is fully recyclable into new product after serving its useful life as a tradeshow exhibition booth,” explained Derek McSpadden, Noble’s vice president.