Sleeves are a capital success

CCL Decorative SleevesCCL Decorative Sleeves has supplied the high impact sleeves that ensure maximum shelf stand-out for the Spirit of London limited edition bottle for Beefeater Gin, the world’s most awarded gin. The Spirit of London promotion mixes patriotism with style and a hint of eccentricity to capture the essence of modern London. The sleeve features a striking Union Jack design, while the brand’s intrinsic link to London Beefeaters is maintained by a cut-out silhouette of the Beefeater figure which adorns the standard bottle label. As a further unique twist to incorporate Beefeater Gin’s award-winning global advertising, an image of Londoner Justin O’Shea, which was used in the campaign, is incorporated into the Beefeater silhouette. Advanced technical and printing skills were required to achieve the desired effect for such a complex sleeve design. Using 50 micron PET high shrink material printed in nine colours, the Union Jack is created through strong metallic blue and red inks on high opacity white in order to minimise any possible show through of the external design onto the internal image.