National Flexible has received a Starpack Award for its ground-breaking Tesco Confectionery packs. Tesco wanted to retain the ‘Finest’ styling for its confectionery, which is usually a carton – with a window to show the product at its best – and a hot foil logo. However, it wanted to translate this into a flexible film.
A Tesco spokesman said: “We have tried to do this before without success. It is pleasing to see what can happen when an innovative packaging supplier works together with an innovative packer.”
Jane Holmes, Confection By Design’s Product Manager said “Flexible packaging in reel format with a registered shaped window and hot foil had not been done before but we asked National Flexible our film supplier for their help and the resultant pack fills all the criteria from Tesco and has produced an excellent pack which we are delighted with.”
“The most important thing about the launch was to make sure the range looked perfect and National Flexible were a great support throughout this project, they quickly fine tuned options for us to trial and helped us make sure it was deliverable within the launch period. Added complications were always met with enthusiastic solutions and support throughout, even after the launch!” said Jane. “Winning the award is fantastic as our products themselves are also award winners in their own right.”
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