London caterer Party Ingredients has launched its ultimate Gin & Tonic Cocktail Kit, packed in Jetran® tubes. Generating brand awareness is often a challenge and frequently packaging decisions are left to the last minute so lead-times are very important. When Party Ingredients wanted something to contain their product in, they selected a Jetran® Cylinder. Made using fully recyclable raw materials, the packaging is supplied packed flat, making shipping and storage very economic. The assembly is simple and the finished pack looks premium. Details of the cocktail were communicated by way of a printed insert card and the finished packs are being sent to high-profile clients and press contacts. Marketing Manager Nikki Paul said: “I became interested in using Jetran® as I was aware that it has been used to pack many leading retail brands. With over 300 sizes to choose from, I was able to select a standard size that worked perfectly with our concept (and saved us spending a lot of money on origination costs!).”
www.bellpackaging.com
