Confection By Design has realised a UK packaging first in fulfilling a brief from Tesco for its Finest confectionery range. The resultant vertical quad pack is an eye catching laminate using textured brown kraft paper with a registered window and silver hot foil applied for the Tesco Finest logo.
Tesco wanted to make sugar confectionery more appealing to a wider market as a ‘self treat’. They wanted to retain the ‘Finest’ styling of a window to show the product at its best, and to have a hot foil logo. Both are easily available in carton format. To translate this into a flexible film is a first in the UK and CBD worked with National Flexible to meet the brief.
Innovative production methods now allow ‘shaped’ windows to be cut in register. The hot foiling held some complications as it is usually applied to thicker card and the texture of the paper made it difficult to retain the shine but the result is really exceptional.
A Tesco spokesman said “We have tried to do this before without success. It is pleasing to see what can happen when an innovative packaging supplier works together with an innovative packer.”
CBD make a range of sugar confectionery using traditional methods including fudge, toffee, honeycomb, coconut ice, marshmallow and nougat and have recently launched their own range under the Ultimate English brand. Their product is sold as finished retail confectionery but also for inclusions and for decoration.
Jane Holmes, CBD’s Product Manager said: “Flexible packaging in reel format with a registered shaped window and hot foil had not been done before but we asked National Flexible – our film supplier – for their help and the resultant pack fills all the criteria from Tesco’s and has produced an excellent pack which we are delighted with.”
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