At the NEC’s recent Packaging Innovations event, National Flexible showcased several of the latest developments for the flexible packaging industry including a number of revolutionary materials and advances in print techniques.
New to the UK market, a way of embedding ‘invisible’ QR codes into printed artwork in a way that makes them unseen to the naked eye offers brands and marketers the opportunity to digitally engage end-consumers with their packaging in a way never seen before. With its own dedicated reader App available free via the ITunes store, the system allows for the broadcast of digital marketing content and promotions directly from the packaging onto the consumers hand-held device as well as collecting vital feedback about consumer engagement.
This created a massive amount of interest and National Flexible received an unprecedented number of enquiries from a host of big name manufacturers and brands, making them one of the busiest stands at the show.
Also featured was National Flexible’s integrated design service – NXL Design – which offers clients a much accelerated speed to market by providing and project managing the design, repro and print processes from end-to-end in its entirety. A leaflet featuring the benefits of using NXL Design is available from National Flexible on request.
Tel: 01274 685566
