A lightweight shallow rigid tray developed by LINPAC Packaging for vacuum skin packing has helped a family-owned supermarket chain drive up sales of its meat products by 80%.
LINPAC has worked in partnership with machine manufacturer Mondini and film manufacturer Bemis to create a pack which combines the extended shelf life benefits of vacuum skin film technologies with the presentation and protection benefits of rigid preformed trays for Booths stores. After admiring VSP solutions on offer at other retailers, Booths decided to move from modified atmosphere packaging for some of their meat products and asked LINPAC to develop a solution for them. The resulting tray is available in three application styles for use with rPET, PP and EPS trays.
