Within just one year of its launch in 2012, Stora Enso Speciality Papers’ MediaLiner product, which is aimed at brand owners and the corrugated packaging industry, has gained high acceptance within the whole supply chain, according to the company. The quality of images on packaging, sales trays and displays has become increasingly important, and MediaLiner is said to offer brand owners superior graphic quality for presenting their products at the point of sale (POS). This innovative product creates a new, not yet existing liner category: Graphic Liner. “MediaLiner has been developed in close co-operation with brand owners, packaging designers, packaging producers and Stora Enso. It is a special graphic liner, with double silk coating and a
bright-white surface. These properties of MediaLiner enable the creation of a completely new generation of high-impact packaging, sales trays and displays to boost sales of high-quality technical products, food, confectionery, cosmetics, spirits and design products in a new and efficient way,” says Marcus Weise, Business Development Manager, Stora Enso Speciality Papers.