The revolution in packaging printing

Packaging design has gone through something of a revolution in recent years. As coding and marking technology has developed, the information that manufacturers are able to code on to their products has become ever more diverse.

Whatever industry a manufacturer may represent, the capabilities of printing technology allows them to create a wide variety of designs and important codes.
The coding of packaging has been important for a number of years now, batch number and date codes being especially important for those in the food and pharmaceutical industries needing to keep track of their products. This process can now be completed in any number of different ways, with coding machines featuring a range of different technologies to mark a variety of materials. Marking machines use either laser coding technology to create indelible codes in the surfaces of metals or plastics, or continuous inkjet printing technologies to create permanent codes through adhesive inks. And that is not all, Thermal Inkjet and Thermal Transfer Printing can also be used to reliably create these codes.
However, as technology has developed, so have the range of coding solutions available to manufacturers. From the use of UV readable inks to create codes that are invisible unless viewed under the right light to other imaginative ways of delivering readable codes, manufacturers now have more power than ever to protect their brand.
When it comes to brand interaction, modern printing techniques can also aid manufacturers in getting their target audience to converse with them. Data matrix codes deliver a wealth of information that can be accessed via smartphone technology, allowing brands to promote competitions and other products in a fun and interactive way. QR codes are a great example of this, and can be used to truly immerse consumers in a brand experience.
Products from modern printer manufacturers can be used to create this wide range of codes for a variety of products. The abilities of modern printers means that not only can manufacturers keep track of their products more effectively, but they can also actively protect and promote their brand.