Payne has launched a range of holographic effect label finishes intended to offer a high impact and cost effective means to integrate a high-end finish to labels. The HoloSense effects enable eye-catching holographic-type patterns to be added to label designs, enhancing on-shelf presence and consumer appeal. They help to achieve added depth to colours and create a sense of movement that attracts attention on crowded retail shelves. The technology can be incorporated into existing labels or included as part of a new design. Five distinctive patterns are available for the surface finish, including Diagonal Stripe, Raindrops and Kaleidoscope, and these special effects as an all-over design or on selected areas of the label.
Tel: 0115 975900