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App gives instant pack insight

New research conducted using ThePackHub’s unique ‘CSI’ service has lifted the lid on consumers’ views of the ground-breaking Heinz Beanz 1kg Fridge Pack.

New research conducted using ThePackHub’s unique ‘CSI’ service has lifted the lid on consumers’ views of the ground-breaking Heinz Beanz 1kg Fridge Pack. ThePackHub CSI (Crowd Sourced Insights) is a smartphone app that enables companies to get extremely fast and accurate feedback from consumers on a range of packaging-related issues, including design, appearance and ease of use. To showcase the capabilities of the CSI service, ThePackHub ran a survey of existing buyers of the Heinz Beanz Fridge Pack, which was launched by Heinz to widespread acclaim. Paul Jenkins of ThePackHub, said: the research conducted through ThePackHub CSI yielded some fascinating insights into how consumers perceive and interact with this great product, illustrating just how powerful a tool it can be.”

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From traditional booming industries like whisky and food to the burgeoning craft spirits sector, Scotland has always been a strong and diverse market in its own right. As such, it cannot be treated simply as a region. A growing number of businesses are attempting to expand their presence north of the border and increase market share and visibility. As the only packaging magazine published in Scotland, Packaging Scotland is uniquely placed to cover the Scottish market and the many people and businesses operating within it.
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