New research conducted using ThePackHub’s unique ‘CSI’ service has lifted the lid on consumers’ views of the ground-breaking Heinz Beanz 1kg Fridge Pack. ThePackHub CSI (Crowd Sourced Insights) is a smartphone app that enables companies to get extremely fast and accurate feedback from consumers on a range of packaging-related issues, including design, appearance and ease of use. To showcase the capabilities of the CSI service, ThePackHub ran a survey of existing buyers of the Heinz Beanz Fridge Pack, which was launched by Heinz to widespread acclaim. Paul Jenkins of ThePackHub, said: the research conducted through ThePackHub CSI yielded some fascinating insights into how consumers perceive and interact with this great product, illustrating just how powerful a tool it can be.”
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