Packaging manufacturers must acknowledge and respond to the ‘rise of the consumer’ and the growing trend of ethical consumerism if they are to remain competitive, according to innovations expert Ben Elkington from LINPAC Packaging. He was speaking at Thin Wall Packaging 2012, in Cologne, Germany, organised by Applied Market Information Ltd. It offered a forum for leading brand owners, retailers, packaging manufacturers, researchers, and suppliers to debate the latest developments and market trends in plastics retail packaging. During his talk Packaging for the Consumer of Tomorrow, He said changing social demographics, emerging markets and new technology would all impact upon packaging design in the future.
