Preva Produce and four other potato growers, in connection with Dutch breeder CJ Meijer and its UK arm Potato Innovations, are set to bring a newly packaged potato to the UK. Preva and the Jazzy group developed pack graphics with Pam Lloyd Marketing and Amcor Flexibles. “We chose Amcor’s Panorama packaging for the Jazzy launch because we wanted to have a quality pack to reflect the quality of Jazzy potatoes,” says Will Beeson, director of Preva Produce. “The paper laminate film looks and feels great, especially with the bright Jazzy branding.” The Jazzy new potato is available in two formats: 500g with a distinctive red design and 1 kg with an equally distinctive green design.
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