Fresher for longer


Innovia Films’ compostable, cellulose-based material NatureFlex is being used in a new pack design that can keep bread fresher for longer and helps to prevent food waste. VerDeSoft GmbH is a Nuremberg-based packaging design company, which works with several partners – including Innovia Films – to develop new and innovative packaging solutions. The ‘breadbox’ prototype pack is made of board and shaped like a real breadbox with a roll down top and transparent window. It is sized to hold an individual (quarter) portion of a loaf of bread.

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