A fresh formulation


Trusted hair care range Vosene has launched its biggest product innovation for 15 years in an iconic new bottle from RPC Containers Llantrisant. Vosene has introduced a series of new shampoo variants, more than doubling its offering, to complement the existing range. The new bottle design and range was influenced by a quantitative study of 29,000 consumers, giving feedback on formulas, bottle shape and artwork design, carried out by Vosene. As a result of the study Vosene decided to introduce both fresh formulations and a brand new, sleek look, with a bottle to match. The new bottle, created by RPC Design, has been introduced for existing products as well as additions to the range.

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