A SCOTTISH distillery that produces some of the rarest and most exclusive whiskies in the world has introduced new packaging across its core range.
The Dalmore’s re-design aims to reinforce its luxury credentials and give the bottle and packaging greater prominence on shelf.
Each and every bottle of The Dalmore now features a solid silver stag, which proudly represents the distillery’s iconic heritage and links with the notable Mackenzie clan, who were awarded the use of the 12-point royal stag emblem upon saving the life of King Alexander III in 1263.
Clean and contemporary lines, labels and communication feature heavily in the new range which increases clarity and brand stand out, meaning consumers can easily identify with the brand, the expression and its maturation statement.
The cartons have a textured dimension to add a sensory experience to purchase and the King Alexander III expression is in a front reveal style carton which can be opened up to display the bottle on shelf. The colour palate used across the new designs are deep heritage inspired colours chosen to reflect the rich history of the brand and also the colours in the famous painting ‘Fury of a Stag’ which depicts the event in which the Mackenzie clan saved the King.
The new pack design applies across the core Dalmore range – 12, 15, 18, Cigar Malt Reserve and King Alexander III – and demonstrates a “clear progression of a luxurious look and feel” between the core range and the prestigious rare Dalmore range, which includes examples such as Trinitas, Aurora and Candela.
Chris Watt, head of brand, says: “Our distillery has been producing exceptional single malts since 1839 and we have some of the rarest aged whisky stocks in the world. Our malts exude quality, craftsmanship and liquid excellence and we feel that the new packaging introduction brings our image proudly in line with that.”