Home Industry Unwrapped Window of opportunity for Denny Bros

Window of opportunity for Denny Bros

Denny Bros, Brass and Seven Seas

Denny Bros has joined forces with Brass and Seven Seas to provide a ‘Free Lesson’ on-pack promotion. With the help of Denny Bros’ multi-page labels, creative marketing agency Brass has worked with the vitamins giant, Seven Seas, to design and deliver a winter/spring season on-pack promotion for its leading range of high quality supplements to help maintain supple and flexible joints. The offer was communicated on-pack using a distinctive six-paged Fix-a-Form, from Denny Bros, which was designed to fit neatly on the various products in the Jointcare range without compromising the existing pack copy. Paul McGann, director at Brass, said: ‘Denny Bros helped us to deliver this promotion smoothly and in quick time to enable us to respond to the window of opportunity for this seasonal offer.

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