Denny Bros has joined forces with Brass and Seven Seas to provide a ‘Free Lesson’ on-pack promotion. With the help of Denny Bros’ multi-page labels, creative marketing agency Brass has worked with the vitamins giant, Seven Seas, to design and deliver a winter/spring season on-pack promotion for its leading range of high quality supplements to help maintain supple and flexible joints. The offer was communicated on-pack using a distinctive six-paged Fix-a-Form, from Denny Bros, which was designed to fit neatly on the various products in the Jointcare range without compromising the existing pack copy. Paul McGann, director at Brass, said: ‘Denny Bros helped us to deliver this promotion smoothly and in quick time to enable us to respond to the window of opportunity for this seasonal offer.
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