Innovia Films’ compostable cellulose-based material, NatureFlex, has been selected by Miss Muffet & Co, to wrap its range of fairytale and nursery rhyme inspired premium confectionery. Miss Muffet & Co is a UK based company, set up by Sarah Cadman, who has a philosophy of using natural ingredients wherever possible. She said: “We chose Innovia Films’ transparent NatureFlex, primarily due to its environmental credentials. At the same time it keeps our sweets tasting and looking good.”
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