Brand owners are ideally placed to take advantage of the growing popularity of hi-tech Quick Response (QR) codes using printed message tape and labels from Payne. A QR code is a type of matrix barcode or 2D code which can be read by a smartphone or webcam, and is most commonly used to allow the consumer to access extra interactive information about the product or brand. According to Payne, the sophisticated digital print capabilities of tape and labels, combined with the ability to add either to existing packaging, offers an ideal solution to brands looking to exploit the benefits of QR codes on their packaging.
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www.payne-worldwide.com
