Payne’s Supastrip VDP tear tape has been used by Nestlé to deliver a unique number on-pack promotion for Mexico’s leading chocolate bar brand. The three-month promotion for Nestlé’s Carlos V brand was carried on 53 million chocolate bars and centred on helping the brand’s famous ‘King Carlos V’ character find his ‘lost’ crown. Each bar featured a special 3mm tape that provided consumers with a unique code, printed in a high-contrast black text on a yellow background design. The tapes were applied to the inside of the wrapper, to be viewed after opening.
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