The Cornish Mead Company has become one of the first wine companies to use shrink sleeves as part of its packaging. The new sleeves from <strong>CCL Decorative Sleeves are part of a ‘radical repackaging’ for the 50-year-old brand. The rationale behind the decision to seek new packaging for the Mead wines and liqueurs was twofold. Cornish Mead Company wanted to appeal to a new, younger audience of drinkers between 18 and 30 alongside its traditional older market; at the same time, the company could no longer use the very characteristic bottle that had made Mead unique for the last 50 years and was moving to a standard, lighter weight wine bottle. The design was created by Cornish agency Glendall Design while CCL worked closely with Glendall, Cornish Mead Company and the sleeve application company, A&S Packaging, in the development of the project.
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