As a direct result of a meeting at the Internet Retailing Show in 2011, The Charapak Group has established a bespoke packaging and distribution operation for newly-launched online wine retailer WineSimplicity.com. Launched in November 2011, WineSimplicity.com sources wines from around the world, none of which are available in supermarkets. Uniquely, the wines on the site are not selected by professional wine buyers but instead are all blind-tasted and approved by panels of wine consumers. Only wines that receive the full approval of the tasting panel are then put forward for sale. Backing up this new approach to wine is a next-day delivery service for all orders placed by 4pm and the company therefore needed a reliable contract-packing partner.
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