Innovia Films’ renewable, compostable cellulose-based material, NatureFlex, won Ganong Bros Limited’s approval, to pack its range of Easter confectionery in stand up pouches. Ganong is Canada’s oldest candy company, founded in 1873 and remains family owned and operated. Its headquarters and manufacturing facility is in New Brunswick. Bruce Rafuse, vice president of marketing at Ganong explained “We had two primary objectives in selecting the package: first and foremost was to improve sales and distribution and second to differentiate us from the competition.”
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