Payne is promoting tear tape’s ability to combine easy-open functionality with eye-catching product branding and enhanced security for a variety of liquid food products such as energy drinks, tea, sauces and condiments. Payne’s tear tape can be easily applied on both filmic overwraps and shrink sleeves ensuring the easy-open benefits of tear tape can be introduced across a range of products. Simon Wildash, head of marketing at Payne, says: “Tear tape is cost-effective, quick, simple and intuitive to use and our own focus group research suggests that brands which are easy to open retain greater consumer loyalty.”
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