Innovia Films Ltd and PragmatIC Printing Ltd have announced the successful integration of printed electronic functionality onto Innovia Films’ Biaxially Oriented Polypropylene (BOPP) label substrates. The first prototypes are interactive bottle labels that activate a sequence of flashing lights when the bottle is held. This is only one example, from numerous possibilities, of how active packaging can be used to attract, inform or interact with the consumer. Innovia Films exhibited the prototype electronic labels on their stand at the Packaging Innovations show held at the Business Design Centre in London recently.
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