MADRÍ Excepcional fans have the chance to win a limited run of personalised bottles featuring their likeness.
The opportunity comes amidst a nationwide search for the new face of the beer, with the campaign centring around the Chulapo character – known by many as the ‘Madrí Man’ – which is based on the likeness of the brand’s co-founder, Carlos Garcia, and features on each bottle.
With Carlos taking a break from being on the front of packs, one consumer will be chosen to become the new face of the beverage – enjoying a prize package worth more than £5,000 and representing the brand throughout the campaign.
Consumers can enter by following @MadriExcepcional on Instagram and submitting an original image, video, or reel showing their passion for the brand, using the hashtag #MadriMan. The winner will receive an all-expenses-paid trip to Madrid, a year’s supply of Madrí Excepcional and Madrí Excepcional 0.0%, professional pouring training, a WSET Level 1 in Beer qualification, and a limited-edition run of personalised bottles featuring their likeness.
Applications open on August 10 and close at 23:59 on August 23 and are open to UK residents of all genders aged 25+.
Carlos Garcia, co-founder of Madrí Excepcional, said, “Summer has a way of inspiring us to try something a little different, and that includes me. Since launching in the UK in 2020, it’s been thrilling to see how much consumers and operators have embraced Madrí Excepcional – helping it to become one of the nation’s leading world lager brands.
“As someone who was born in Madrid and has spent the past 15 years brewing beer close by, it was important to me that the character featured on every bottle wears the traditional Chulapo dress – reflecting the culture and character of the city that inspired our beer. Now, we’re rolling out a campaign that puts this heritage at the centre – giving one lucky fan the chance to embrace that spirit and make the role their own.”
