COCA-Cola Europacific Partners (CCEP) has launched limited-edition Monster Energy cans featuring Formula 1 talent, Oscar Piastri.
Heralding Oscar as one of F1’s brightest young talents, the collectible cans will be available across Monster Energy Original and Monster Energy Zero Sugar range.
The launch follows the recent introduction of the limited-edition Monster Energy Lando Norris Gold Can, continuing Monster’s celebration of F1 and giving retailers another opportunity to tap into fans’ passion for the sport.
Rolling into wholesale, convenience and grocery from late June, the limited-edition cans will be available in both plain and price-marked packs.
The eye-catching can design is expected to generate strong appeal among Monster Energy and F1 fans alike – creating excitement in the energy fixture through a limited-edition collectable release, CCEP said.
Rob Yeomans, VP commercial development at Coca-Cola Europacific Partners GB, said, “Following the recent launch of our Lando Norris Gold Can, we’re excited to be celebrating another of Formula 1’s brightest stars with the limited-edition Oscar Piastri cans. Together, these launches reinforce Monster Energy’s deep connection with the sport and give retailers another opportunity to tap into fans’ passion for Formula 1.
“Limited-edition packs generate real buzz and collectability, so we expect strong demand from shoppers looking to get their hands on the new design while stocks last. Retailers should ensure the cans are highly visible in chillers and displays to make the most of the excitement.”
