COCA-Cola Europacific Partners (CCEP) has marked Lando Norris’ 2025 championship winning season with the launch of a limited-edition Monster Energy gold can.
The new design celebrates Norris’ first Formula 1 World Championship title and builds on the success of Monster Energy Lando Norris Zero Sugar, which has already generated £17.4 million in sales since launching last year.
Rolling into stores from the end of June, the can features a bold metallic gold design. Launching ahead of this year’s British Grand Prix at Silverstone, CCEP said the release is timed to help retailers capitalise on peak fan excitement and drive impulse purchases through a highly collectable, short-term offering.
Rob Yeomans, VP commercial development at Coca-Cola Europacific Partners GB, said, “Monster Energy has always been closely connected to the culture and attitude of motorsport. This limited-edition gold can is a brilliant way to bring that excitement into the chiller, helping retailers tap into the momentum behind Lando Norris and Formula 1 while giving shoppers another reason to pick up Monster Energy Lando Norris Zero Sugar.
“With only three months on shelf, we expect strong interest from Monster and Formula 1 fans looking to get their hands on the new collectable gold can. 67% of energy drinkers prefer to purchase their drinks chilled, so retailers should stock up early, give the launch strong visibility in the chiller and make the most of the excitement while it lasts.”
