Home Food & Drink Packaging with a twist: new solution launched for confectionery

Packaging with a twist: new solution launched for confectionery

MonoFlexFibre Pure Twist packaging

COVERIS has launched a new paper alternative for confectionery packaging.

MonoFlexFibre Pure Twist is designed to replace less sustainable alternatives commonly used for twist-wrapped products including lollipops, hard candy, and chocolate pralines, as well as heat-seal flow-wrapped bars and sticks.

Developed to meet 95/5 industry paper recyclability guidelines, Coveris said the lightweight material maintains reliable product protection and efficiency on high-speed packing lines.

Under new guidelines, paper packaging must contain no more than 5% non-paper components by weight to be considered compatible with standard paper recycling streams. Brands are therefore moving towards recyclable, renewable, and lower-carbon solutions that integrate into existing recycling systems.

“MonoFlexFibre Pure Twist supports this transition by helping brands reduce plastic use while maintaining product protection and packing efficiency,” said Melinda Bonamour, business development manager paper consumer & healthcare at Coveris. “By focusing on the most eco-efficient and high-performing solution for each application, we help customers balance regulation, cost and performance while aligning packaging with their sustainability goals.”

The new solution consists of a single layer of lightweight functional paper. The innovation is said to offer ‘excellent’ printability for rotogravure, flexo, and digital printing. Coveris added that transitioning to this paper structure requires no major changes to existing machinery and runs on high speed and standard FFS packing lines.

The solution also supports tightening recycling requirements for packaging waste. The PPWR is introducing stricter recyclability requirements alongside higher recycling targets for packaging materials. By 2030, all packaging placed on the market will need to be recyclable, with performance-based recyclability thresholds in place.

“These regulatory changes extend producer responsibility to the post-consumer stage of a product and introduce additional costs for plastic packaging material,” added Melinda Bonamour. “Supporting this transition, MonoFlexFibre Pure Twist offers confectionery brands an alternative material aligned with industry 95/5 paper recyclability guidelines.”