REWE has become the first major German supermarket to list olive oil in a paper Frugal Bottle, launching Jordan Olivenöl in a low-carbon format.
The 750ml extra virgin olive oil from the Greek island of Lesbos is available in selected stores in a bottle made from 94% recycled cardboard.
Developed by British packaging innovator Frugalpac, the Frugal Bottle is described as five times lighter than glass and delivers an 84% lower carbon footprint compared to a standard single-use glass bottle, according to an independent life cycle assessment by Intertek for the UK market (2020).
Since 1989, the Jordan family has cultivated its own olive groves on Lesbos. The extra virgin olive oil, made from the Adramitiani and Kolovi varieties and harvested by hand, is now packaged in a 750ml bottle made that weighs just 83 grams.
Crucially for olive oil, the Frugal Bottle blocks light completely, protecting against photo-oxidation, a primary cause of flavour and nutrient degradation. The oil can be displayed without being stored in darkness.
Jordan developed a bespoke, drip-free pourer tailored to olive oil’s viscosity. Inside, a food-safe recyclable mono-material pouch protects the oil.
Malcolm Waugh, CEO of Frugalpac, said, “Glass is heavy and carbon-intensive. This listing proves that paper bottles are now a scalable, commercially-viable solution for major grocery retail.”
