A regenerative farmer has launched what has been described as the first-ever oil packaged in a paper bottle in the UK.
Adam Palmer, founder of Littleseed, is using Frugalpac’s Frugal Bottle, made from 94% recycled paper, to deliver the first British rapeseed oil made exclusively from regeneratively farmed crops at his farm in Malton, North Yorkshire.
Littleseed Naturally Cold Pressed Rapeseed Oil has gone on sale in all 25 Booths stores. While olive oils have previously launched in the Frugal Bottle in continental Europe, this marks the first time a paper bottle has been used for rapeseed oil, demonstrating the versatility of low carbon paper-based packaging for edible oils.
The Frugal Bottle features a food-grade liner and is claimed to deliver a carbon footprint up to six times lower than glass. The product is shatterproof, weighs just 83g, and maintains the integrity and freshness of oils.
By combining regenerative agriculture with lower-carbon packaging, the Littleseed launch highlights how food brands are increasingly taking a whole-system approach to sustainability.
Adam Palmer said, “As a regenerative farmer I am passionate about agriculture that creates better outcomes for the future of food, farming and the planet. When we were looking for a bottle to launch it in, we were drawn to the Frugal Bottle because its carbon footprint was six times lower than a glass bottle and five times lighter.
“Another key feature is that because light can’t penetrate, the oil can’t be spoiled by exposure to light. I am delighted that the team at Booths see the value in regeneratively farmed products like ours and the paper packaging we’ve chosen.”
Haris Deane, oils and vinegar buyer at Booths, added, “Responsible business practices are integral to us at Booths and we’re constantly striving to be a more sustainable and environmentally friendly retailer. Littleseed’s naturally cold pressed rapeseed oil ticked boxes for us in both the way the product is farmed and its lower-carbon packaging.”
Malcolm Waugh, CEO of Frugalpac, said, “This is an exciting first for the Frugal Bottle and for the UK edible oils category. We’ve seen olive oils successfully adopt paper bottles, but this is the first rapeseed oil to do so and the first oil in the UK. It shows how far sustainable packaging has come.
“Rapeseed oil is a product rooted in British farming, so pairing it with a bottle that dramatically cuts packaging carbon, is shatterproof and protects product quality makes complete sense. It’s a great example of how brands can reduce environmental impact without compromising performance or shelf appeal.”
