GLASS packaging manufacturer Beatson Clark has announced three new appointments to its sales and marketing team.
Gary Steen has joined as sales & marketing director, Craig Crooks takes on the role of key account manager (UK), while Emma McCartney is the firm’s new in-house digital marketing specialist.
The appointments are designed to bolster Beatson Clark’s sales and marketing efforts as the company looks to expand into new sectors this year.
Gary Steen has worked in the glass industry for 32 years. He said, “It’s a competitive market, but we’re still seeing plenty of exciting opportunities, especially in amber. With over three decades in the glass industry, I’m really enjoying using my experience to help us focus on where we can grow. Our on-site decoration plant is a big part of that too; it gives us a real edge as we expand what we offer in the spirits and cosmetics sectors.”
Craig Crooks has worked in the sector for over eight years. His new role is to maintain and grow Beatson Clark’s existing customer base across the UK, developing relationships and exploring new opportunities.
“It’s been great so far,” he said. “The people here are fantastic: warm, welcoming, very experienced and up for a challenge. Everybody’s working towards the same goal, which is brilliant to be part of.”
Digital marketing specialist Emma McCartney has a degree in English literature and a master’s in creative writing. She has gained experience in a number of marketing roles since graduating from Newcastle University in 2021.
“I’m interested in glass from a personal point of view – at home I mostly store food in glass, and I appreciate the health and environmental impacts, so it aligns with my values,” she commented. “I’ve been here for three months and already I’ve been building out a robust digital marketing strategy and working with the team on developing our 2026 marketing calendar across all marketing segments.”
