RECOUP has announced the launch of Rstuff, an evolution of its Pledge2Recycle Plastics campaign, which encourages reuse, repair, and waste reduction.
Building on over a decade of experience delivering national recycling communications and working with local authorities, schools, and community groups, Rstuff aims to expand RECOUP’s reach with ‘accessible, practical resources’ that make sustainable living ‘simple and engaging’.
RECOUP revealed the launch comes at a time when the UK’s resource consumption is equivalent to using 2.6 planets’ worth of resources every year. Rstuff is designed to empower people to make small but meaningful changes that collectively reduce waste and overconsumption.
To celebrate the launch, Rstuff has unveiled its Christmas Toolkit, a free online package designed to support schools, councils, and community organisations in sharing positive messages around recycling, reuse, and waste minimisation during the festive period.
The toolkit includes: facts and tips on recycling and reducing waste at Christmas; ready-to-use social media posts and graphics; and classroom and community resources to inspire discussion and action.
Other seasonal resources available through Rstuff include a Christmas Jumper Swap Toolkit, which promotes reuse and community spirit through clothing swaps; and a Coat Swap Toolkit, which helps people to stay warm sustainably while reducing textile waste.
“Rstuff represents the next step in RECOUP’s public engagement journey,” said Katherine Fleet, head of sustainability & circularity at RECOUP. “While recycling remains vital, we know we must help people think more broadly about reuse, repair and waste prevention. Rstuff provides the tools and inspiration to make those everyday sustainable choices easier.”
