GLASS packaging specialist Croxsons is set to showcase its newly launched spirits bottle range at London Packaging Week next month.
The range is said to have been developed to combine ‘striking’ aesthetics with functional performance. Croxsons explained that the bottles provide a ‘premium’ look and also help spirit producers meet sustainability goals while reducing EPR fees. The collection will take centre stage on Croxsons’ stand, with refreshed graphics designed to highlight the bottles’ forms and features.
Alongside the new range, Croxsons will present packaging created in partnership with global and independent brands. CEO Tim Croxson will join the event’s content programme on Wednesday 15 October at 12:15pm, taking part in a panel discussion titled ‘Policy on Top: What the latest packaging reforms mean for the drinks industry’. The discussion aims to explore how reforms like EPR and DRS are impacting producers, the challenges and opportunities for both established players and challenger brands, and whether these shifts are moving the industry closer to a circular packaging model.
Tim Croxson said, “London Packaging Week is always a key date in our calendar, but this year is particularly special as it’s the first time we’ll be presenting our new spirits bottle range at a major exhibition. It’s a collection we’re incredibly proud of and we’re looking forward to introducing it to the industry, alongside showcasing some of the fantastic brands we support. I’m also delighted to be taking part in the panel discussions, which promise to provide a real opportunity to share perspectives and debate the future of packaging.”
